Savse: how would you pronounce this? ‘Sav-say’ or ‘sav-see’ or ‘saves’? This nutritious and tasty drinks brand has spent quite a lot of money to clarify exactly this. Not only is it a waste of their time, money and effort when they should be focusing on promoting the brand, it also creates confusion. On this billboard, the pronunciation … Read more

Madelyn Postman leading the talk. It has been a great year for Grain from being invited to guest lecture at several universities to leading industry talks. Most recently, our Creative Director Madelyn Postman was invited to join local industrial design and ecommerce professionals to speak at the Industrial Innovation Seminar in Zhongshan, China. With more than … Read more

Back in August Google rebranded itself as “Alphabet”. Well that’s how the media covered the story. In reality the Google brand is alive and kicking out a hundred billion search results every month, looking pretty much like it has done for many years. The Google brand identity is intact and as well protected as any … Read more

Moving into the autumn, we have a bumper crop of updates from Grain HQ and a fresh new design of the newsletter for you as well. This season includes a new product name for Kenwood, launches for SKOLA Group schools, a blog called ‘Design & a Dog’ and lots more! A new website for Alexanders College … Read more

How many barbecues have you had so far this year? The sun is shining and we’re looking forward to the summer ahead of us! Here at Grain Creative it has been an exciting and busy year so far, with lots of fantastic projects well underway. Here are a few of our latest. Introducing the Kenwood … Read more

This season’s Dragons on BBC  Good branding helps you to succeed only when you have an authentically great product. One of my favourite shows on BBC is Dragons’ Den. I have watched it since I was in university and often feel really inspired by entrepreneurs and startup businesses with big dreams and ideas. Since I … Read more

Your mid afternoon stroll down the Chelsea embankment, perhaps your bike ride along Millbank or even your lunchtime run that takes you over the Lambeth Bridge – whatever it is you do that offers you those familiar views of London, expect there to to be a new addition. There’s a new development coming to London’s … Read more

One of the most important times to get branding and naming right, to make sure it’s effective and well strategised, is in property branding. Here at Grain this has become one of our specialties. Branding and naming is as important in property, if not more so, as it is for other products and businesses. Recently … Read more

Following our extensive brand strategy project for the Collinson Group we have developed the name for their new assistance and claims division. The Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and add value for their clients. Concluding from the strategic review of the group brand, assistance has … Read more

Peter Jones Enterprise Academy asked us to name and brand their Higher Apprenticeship in Business Innovation and Growth, Ignite, which has just been launched to coincide with National Apprenticeship Week 2014. This is a unique programme in the UK, offering a Level 5 apprenticeship to young people with the opportunity to earn while they learn … Read more

We are delighted to announce the launch of Newland College. Set in the heart of Buckinghamshire’s beautiful countryside next to the Chiltern Open Air Museum, Newland College offers the International Baccalaureate programme to 12-17 year olds and is the latest addition to our client Skola’s portfolio of schools. We worked with Skola on the naming, … Read more

We’re nearly two months into a great year here at Grain Creative. Lots of exciting projects are underway, mostly top secret for now, but as soon as we can let the cats out of their bags you’ll be the first to know. Complementing London’s future skyline: New Bondway New Bondway is a highrise development proposal … Read more

fəˈnɛtɪks ɪn neɪming In some languages you can look at a written word and be able to pronounce it clearly from the way it is spelled or structured, or hear a word said aloud and be able to spell it exactly. These languages are phonetic. Japanese and Chinese have individual symbols for each sound. Spanish, … Read more

The beginning of February saw in the launch of Lucideon, the new name for Ceram, M+P Labs and CICS. We worked with the Lucideon team over the course of 2013 to create a new name, visual identity and global brand guidelines for the group which provides materials development, testing and assurance. Founded in 1920 in … Read more

I could safely make a bet on which part of this phone box is used more. I love how this iconic but now outdated object has been given new life and purpose. Many phone boxes now offer free wifi, another way to update the telecoms and communication offering. The phone box is also relevant to … Read more