Launch of Ignite Apprenticeship

Peter Jones Enterprise Academy asked us to name and brand their Higher Apprenticeship in Business Innovation and Growth, Ignite, which has just been launched to coincide with National Apprenticeship Week 2014.

This is a unique programme in the UK, offering a Level 5 apprenticeship to young people with the opportunity to earn while they learn and to energise a business from the inside.

We wanted the name to perfectly represent the Higher Apprenticeship with dynamic and innovative ideas. The word Ignite inspires young people to find their spark: the fire within.

The Independent has a nice article on National Apprenticeship Week with some examples including Ignite showing how the image of apprenticeships is changing.