Great packaging design is about a thorough understanding of brand values and consumer purchasing decisions. It’s about understanding impact at the point of sale and recognising the needs of the retailer. Most of all it’s about creating packaging identities that respond to consumers’ needs and developing a positive relationship. If your customers love the packaging, then they will love the product inside!
We have particular expertise in luxury, fashion and jewellery packaging. Projects have included Devotion Diamonds, Petit Tribe (luxury children’s fashion), Kalayci (womanswear) and Spence Diamonds. One of our latest projects is Savage and Rose, a new luxury jewellery brand.
There are practical aspects to packaging design too. Beautiful shapes and graphics must also be space-efficient for transport and retail display. Substrates need to reflect brand values while not costing more than the product! At Grain Creative we’ve worked with leading brands in the luxury goods, telecoms and FMCG sectors. Our designers understand the practicalities and the beauty of great packaging.