Strategy starts with insight
We interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build a detailed situational analysis.
Strategy guides creativity
Developing or revising a brand position is a delicate blend of strategy and creativity. An overemphasis on a rigid strategy can kill creativity, while unfettered creativity can blow the strategy apart. The perfect blend utilises design thinking to shape outcomes that are highly creative and bang on strategy. Our aim is to create a brand that is perfectly placed to maximise the market opportunity and positioned for success.
Brand position defines all aspects of marketing
We don’t just reposition your brand with a new logo and brand manual. We help you shape its future direction across the marketing mix. We then redefine your strategic communications platform for the 21st century. We take the core brand values and your target market’s brand perceptions and create a messaging hierarchy that translates into a marketing communications plan which will successfully build your brand collaboratively with your target markets.
Tomorrow’s brand leaders and design thinking
The 21st century is where everything changes. The interconnectivity of the digital age means brand managers have the opportunity to build brands in collaboration with their customers and consumers. The brand leaders of tomorrow will be permanently in beta mode. Not blowing in the wind but working within a strategic and creative framework that allows for a constant feedback loop from your target markets that keeps the brand fresh, relevant and ahead of the competition. At Grain we don’t just position or reposition your brand for today; we help you build the strategic and creative framework that creates tomorrow’s brand leaders.