Creating company and product names is a specialism of ours here at Grain. Check out this infographic for some tips on how to create a great name.  

A common misconception is that a company’s brand is purely graphic design territory. Branding — everyone knows it’s important, but what exactly is it? It derives from the notion of farmers making a mark on their livestock. Paint is the preferred method used today but in the past, farmers would burn a symbol, letter or emblem onto … Read more

Cars have fascinated me for years. But what’s also fascinated me are some of the names. And at Grain, I’ve had an insight into the importance of the right name, and the process of selecting one. I’ve always thought the name of the model has a big role to play in how people perceive the … Read more

Fish and chippies must have the monopoly on wordplay, as shown by ‘The Cod Father’ in this Guardian article on restaurant naming. How about ‘Oh My Cod’, ‘The Fish Plaice’, ‘Codfellas’, ‘Frying Nemo’, ‘Codrophenia’, ‘The Frying Scotsman’, ‘Northern Sole’…ok, ok we’ll stop now. The article does cover much more upmarket venues like the Wolseley and … Read more

With winter drawing ever closer we thought it would be the ideal time to let you know what we have been up to here at Grain Creative, giving you a peek at what’s bubbling away on the stove here, keeping us toasty. International Community School The book is evolving! With the likes of iPads and … Read more

We are delighted to announce the launch of Pro Formula – a name that we recently created for Tesco for their new hair, bath and body range. ProFormula is to health and beauty as Tesco Finest is to the food category. Pitched to the specialist toiletries consumer, the new brand name offers a personal, indulgent, … Read more

Alice Barnard, Chief Executive of the Peter Jones Foundation, has announced that 2013 should be “the year for growth and the year for opportunity” in her Huffington Post article. We are proud to have created some of that momentum by working with the Peter Jones Foundation and Peter Jones Enterprise Academy on the naming and … Read more

The UK high street chains HMV, Jessops and Blockbuster have not had a very rosy start to 2013: they have all gone into administration. Interesting that the decline of all three businesses is due to the takeover of digital, from imagery to music and video downloading and streaming. A stark reminder to all of us … Read more

Amidst the excitement of hitting the ground running in 2013, we are taking a quick look back at our highlights of 2012. Just click on the image below to download a PDF showing some of our naming, luxury branding, packaging, identity and digital projects. Recently we have been talking about what makes us different and … Read more

Thingamajiggy? Whaddyacallit? Just a couple of good names for that thingy you just invented. Here at Grain we really enjoy our name creation projects, from work for Tesco to Main Squeeze, Floreon and some top-secret work in progress. Our good friends at GrantTree have just written a great post on ‘A new use for patents … Read more

A rose by any other name, of course is the crux of all decisions made by any brand manager or marketing director: will it, would it, could it possibly smell as sweet? Lend me your imagination for a moment or two and let’s just pretend that way back, it was decided to call a rose … Read more

We are delighted to announce the launch of the website for Main Squeeze. After having named the new brand, designed its brand identity and designed orange juice and apple juice packaging the brand needed a distinctive online presence. The website has been launched in English and Chinese and is expecting further products to be added … Read more

“That which we call a rose. By any other name would smell as sweet.” Yes, but how would sales figures look? We have just finished our third naming project for Tesco – in as many weeks! It will be a few months before we can reveal anything else…

We are delighted to share one of our latest projects: the naming of a new Chinese brand of fresh juices. It’s our new Main Squeeze! We have designed the packaging of the freshly squeezed orange juice in 2 sizes, with lots more in the pipeline…or should I say the straw?