Tesco naming: Pro Formula hair, bath & body

We are delighted to announce the launch of Pro Formula – a name that we recently created for Tesco for their new hair, bath and body range.

ProFormula is to health and beauty as Tesco Finest is to the food category. Pitched to the specialist toiletries consumer, the new brand name offers a personal, indulgent, feel-better factor, whilst retaining harmony with the Tesco brand and sub ranges. Pro Formula elevates Tesco’s previously eclectic product offering into premium beauty within FMCG.