, October 25, 2013

A phone call or some cash?

I could safely make a bet on which part of this phone box is used more. I love how this iconic but now outdated object has been given new life and purpose. Many phone boxes now offer free wifi, another way to update the telecoms and communication offering.

The phone box is also relevant to a hush-hush naming project we are working on at the moment — when we are creating names for companies and products, we often delve into unexpected and fascinating areas of research.

 

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