We are excited to announce our partnership with new fashion jewellery brand Kaytie Wu. We have already developed the brand identity and are now working on the design and development of the ecommerce website launching in two months’ time!  

Have you had your first mince pie of the season? Here at Grain we are proud to say not yet, with Halloween, fireworks and Thanksgiving (for some of us) yet to arrive. While the autumn is whizzing by, the theme for our seasonal update presented itself: “in the news.” Quite a few of our projects … Read more

Your mid afternoon stroll down the Chelsea embankment, perhaps your bike ride along Millbank or even your lunchtime run that takes you over the Lambeth Bridge – whatever it is you do that offers you those familiar views of London, expect there to to be a new addition. There’s a new development coming to London’s … Read more

We’re well into the summer and enjoying the heat wave, keeping busy here at Grain. We’ve been working on some great projects recently and wanted to let you know about a few of them. Devotion Diamonds Continuing our partnership with this engagement jewellery brand we have worked with since it was a twinkle in the … Read more

We are in the aftermath of what was another unsurprisingly disappointing world cup for England. It raised the media’s tautological questions about whether English football players are overpaid, have they become celebrities rather than athletes, how can we save our national pride in the beautiful game, etc etc. To a degree I believe there is … Read more

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design. The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest … Read more

Exactly sixteen years ago, Madelyn Postman, Creative Director of Grain, started her career as a designer at one of the world’s most famous fashion companies: Gucci. Within five years, she became an influential creative director and production specialist at Gucci Group, where her key projects included art directing the first ever Gucci and Sergio Rossi … Read more

We’re nearly two months into a great year here at Grain Creative. Lots of exciting projects are underway, mostly top secret for now, but as soon as we can let the cats out of their bags you’ll be the first to know. Complementing London’s future skyline: New Bondway New Bondway is a highrise development proposal … Read more

If you are on Long Island, pop by the Devotion bridal jewellery store in the Roosevelt Field Mall. And if you’re anywhere in the New York/Long Island area you may come across one of the Devotion ads we’ve recently designed!  

Recently I have been thinking about television advertising. It was a particular John Lewis Christmas advert that had got me started. How some adverts are brilliant pieces of convincing branding. More than an annoying jingle and silly mascot. On this train of thought I was thinking about the brands behind some of the television adverts … Read more

Your product is the epitome of quality, your service is second to none, you’ve invested a great deal of time, love and hard-earned money to creating the perfect brand identity. Your identity is unmistakably unique to your business and conveys every essence of what you deliver, and how you want your clients to see you … Read more

We have been interviewed for the report from eMarketer on “UK Affluents: Definitely Digital, but Hard to Target” which has just been released for their subscribers. The paper focuses on three key questions: > Who are affluents in the UK, and how big is the market? > How do UK affluents use and engage with … Read more

Yes: Gucci, leather and saving the environment do fit together – no odd one out here. Lucy Siegle’s article ‘Luxury Leather and the Amazon’ mentions that 95% of Gucci products are made in Tuscany. The leather is sourced from a ‘deforestation-free zone’. An interesting article for everyone interested in sustainable luxury.

Amidst the excitement of hitting the ground running in 2013, we are taking a quick look back at our highlights of 2012. Just click on the image below to download a PDF showing some of our naming, luxury branding, packaging, identity and digital projects. Recently we have been talking about what makes us different and … Read more

In the Don Draper days – despite the fact you couldn’t see your hand before your face for cigarette smoke and whiskey fumes – life was smoother for the ad man. But here we are, forty odd years older and wiser and advertising as well as branding have moved on in ways unimaginable back then! … Read more