We have been interviewed for the report from eMarketer on “UK Affluents: Definitely Digital, but Hard to Target” which has just been released for their subscribers. The paper focuses on three key questions:
> Who are affluents in the UK, and how big is the market?
> How do UK affluents use and engage with digital media?
> What should brands do to raise awareness and foster loyalty among the UK’s affluent consumers?
The evolving role of digital for luxury brands is a fascinating area which is explored in depth and with many supporting figures.