Someone I met recently at a networking meeting was intrigued to learn my business was luxury branding. What exactly did that mean, he wanted to know. Well, like most of us faced with a question as to what we actually do all day, my mind went temporarily but totally blank: how to instantly summarise? Then, … Read more

Licensing is the name of the game particularly in fragrance and eyewear. Watches and lingerie are also categories where manufacturing know-how is key and therefore many well-known brands become licensors to specialised companies. So a brand, or celebrity, licenses their name in order to add value and brand appeal to a product…but if the licensor … Read more

Womenswear designer Joanne Jong — whose clients span Armani, DAKS, Missoni, and The White Company — asked us to design and develop the website for her consultancy, Yulan Creative. The look is as sharp and sleek as the high-end labels she caters for.