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  • Petit Tribe in Milan: an unforgettable night with Vogue Italia & Anna Wintour
    Kent Le, February 26, 2016

    Petit Tribe in Milan: an unforgettable night with Vogue Italia & Anna Wintour

    We are over the moon that Petit Tribe, the new childrenswear label with branding, packaging and ecommerce website by Grain, was showcased in the prestigious Next Talents 2016 scout initiative of Vogue Italia & Yoox.com (owner of NET-A-PORTER) this week in Milan. Adding to the kudos is the fact that Petit Tribe is the very first … Read more

  • What is the true cost of fashion?
    Kent Le, January 29, 2016

    What is the true cost of fashion?

    Have you ever wondered why clothes are now a lot more affordable than before? Why more collections are constantly introduced to the market, breaking the previous two season per year pace? We all want nicer clothes for less, but how cheap can it get and who really pays the price for our clothing? Andrew Morgan’s new documentary The … Read more

  • Grain’s creative director Madelyn Postman speaks at Innovation Seminar in China
    Kent Le, December 17, 2015

    Grain’s creative director Madelyn Postman speaks at Innovation Seminar in China

    Madelyn Postman leading the talk. It has been a great year for Grain from being invited to guest lecture at several universities to leading industry talks. Most recently, our Creative Director Madelyn Postman was invited to join local industrial design and ecommerce professionals to speak at the Industrial Innovation Seminar in Zhongshan, China. With more than … Read more

  • Louis Vuitton Series 3 Exhibition: How luxury becomes a fine art
    Kent Le, November 11, 2015

    Louis Vuitton Series 3 Exhibition: How luxury becomes a fine art

    London was the destination for the unconventional exhibition “Louis Vuitton Series 3” last month. Our PR executive Kent Le had so much to talk about after the trip! A modern and unexpected reinterpretation of a fashion show, the exhibition, following on from Series 1 and Series 2, invited visitors to discover Nicolas Ghesquière’s inspirations for the … Read more

  • Our visit to the Devotion flagship store on Long Island, NY
    Rosalind Gregoire, November 6, 2015

    Our visit to the Devotion flagship store on Long Island, NY

    In August our creative directors Madelyn and Christoph travelled across pond for a visit to the Devotion store on Long Island. The visit gave them an opportunity to see the ‘Create your Masterpiece’ window display designed by the Grain team. It was fantastic to see the new collection firsthand, and Madelyn even had the chance … Read more

  • What is Luxury to you?
    Kent Le, October 13, 2015

    What is Luxury to you?

    Having worked on so many luxury design and branding projects, we’re proud to call ourselves experts in luxury branding. When I was assigned to attend a luxury exhibition, I found myself truly inspired by how differently luxury is perceived now compared to in the past. Luxury undoubtedly has the potential to unlock dreams of being … Read more

  • A bumper crop of branding & design!
    Madelyn Postman, October 2, 2015

    A bumper crop of branding & design!

    Moving into the autumn, we have a bumper crop of updates from Grain HQ and a fresh new design of the newsletter for you as well. This season includes a new product name for Kenwood, launches for SKOLA Group schools, a blog called ‘Design & a Dog’ and lots more! A new website for Alexanders College … Read more

  • Petit Tribe wins Best Newcomer at Smallish Design Awards 2015
    Kent Le, September 25, 2015

    Petit Tribe wins Best Newcomer at Smallish Design Awards 2015

    We are incredibly proud to announce that our branding work for childrenswear brand Petit Tribe with creative direction from Yulan Creative‘s Joanne Jong helped the new label win the prestigious Smallish Magazine Best Newcomer 2015 award!   Image credit: Julia Bostock for Petit tribe

  • A trip to Alexander McQueen’s Savage Beauty exhibition
    Kent Le, September 3, 2015

    A trip to Alexander McQueen’s Savage Beauty exhibition

    This summer, we had a spell of lovely weather and decided it was the perfect time for a company trip. With Alexander McQueen’s exhibition dominating the press for months, we decided to all go see it for our annual outing. Alexander McQueen’s works didn’t fail to surprise and amaze us. He’s the kind of genius … Read more

  • Grain’s Creative Director guest lectures at Claude Littner Business School
    Kent Le, June 22, 2015

    Grain’s Creative Director guest lectures at Claude Littner Business School

    Last month, our Creative Director Madelyn Postman was invited to give a lecture on Multi-Channel Luxury Branding at the University of West London’s Claude Littner Business School, which won praise from both attending students and lecturers. Since winning the Creative Industries Business of the Year award in the West London Business Awards 2013, we have … Read more

  • Is made-to-measure the new black?
    Kent Le, April 23, 2015

    Is made-to-measure the new black?

    Last month high street fashion brand Superdry announced they would enter the made-to-measure market following the success of the NIKEiD marketing strategy. Made-to-measure is a major new area of the fashion industry. Made-to-measure has been used for centuries as a means of producing garments. It is a mix of pret-a-porter and completely bespoke tailoring, offering … Read more

  • Petit Tribe launch
    Madelyn Postman, March 20, 2015

    Petit Tribe launch

    There have been four celestial events today: the solar eclipse, spring equinox, a supermoon, and the online launch of new childrenswear brand Petit Tribe! Petit Tribe is a new luxury childrenswear brand unlike any other, fusing traditional African inspiration with contemporary design. A dream come true Grain has been working with Petit Tribe from the … Read more

  • 3 must-have books that entrepreneurs will need in 2015
    Kent Le, December 19, 2014

    3 must-have books that entrepreneurs will need in 2015

      Do you know one thing that most successful business people share? They read at least 30 minutes a day. Reading helps you sharpen your thinking and it gives you new knowledge and skills for life and for business. We recommend that you start 2015 with these 3 must-read books that will help you excel … Read more

  • Thanks giving is…
    Madelyn Postman, December 17, 2014

    Thanks giving is…

    …not only an important North American holiday but a good time to take a moment and look back at the past year. For Grain, 2014 has been incredible. It has been a year of change for us, with Daisy leaving our interior design team after four and a half years (sniff!) and two of our … Read more

  • Secrets to becoming a successful entrepreneur: what we have learned working with Princess Diana’s wedding dress designer
    Kent Le, November 28, 2014

    Secrets to becoming a successful entrepreneur: what we have learned working with Princess Diana’s wedding dress designer

    Grain Creative’s senior designer Juli Ferguson, Elizabeth Emanuel, project manager Anna Gilson and PR Executive Kent Le at the fashion designer’s press launch in November 2014. Are you an aspiring fashion entrepreneur? Then you will love this read. Developing the branding for world-renowned fashion designer Elizabeth Emanuel is a real pleasure for us. Here are … Read more

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