In August our creative directors Madelyn and Christoph travelled across pond for a visit to the Devotion store on Long Island. The visit gave them an opportunity to see the ‘Create your Masterpiece’ window display designed by the Grain team. It was fantastic to see the new collection firsthand, and Madelyn even had the chance to try on a few of the new rings!
The Devotion flagship store is located in the Roosevelt Field Mall in Long Island, where we have recently seen new competition move in including Blue Nile and LeVian, meaning Devotion have more customers than ever coming to the mall to find their perfect engagement ring. Grain are currently hard at work designing the Devotion Holiday window displays, standees and campaign.