Relaunch of Devotion website

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design.

The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest and Twitter — and (drum roll) launching this refresh of the website which aims to draw customers into the store by featuring events and more calls to action.

The new navigation brings Devotion’s main product lines of Engagement and Wedding Bands to the forefront, together with The Devotion Difference, which explains in detail what makes Devotion diamonds different from all others in the world.

Below is the new site.

And the ‘before’ version.