, October 24, 2014

In the news

Have you had your first mince pie of the season? Here at Grain we are proud to say not yet, with Halloween, fireworks and Thanksgiving (for some of us) yet to arrive. While the autumn is whizzing by, the theme for our seasonal update presented itself: “in the news.” Quite a few of our projects have had some wonderful coverage recently – very exciting for our clients and us. A great boost to propel everyone through the festive season.

Elizabeth Emanuel’s Art of Being

Elizabeth Emanuel launched to fame initially in 1981 with her design of Princess Diana’s wedding gown. We have been working closely with Elizabeth and her team including CEO Andrew Marshall (also at Gucci during Madelyn’s time there) on her new venture, Art of Being. This new luxury fashion brand will offer a Bespoke one-to-one design service, a Signature collection which will feature a range of customisable couture dresses, and the Ready-to-Wear range which will be available through multiple channels.

Together with Elizabeth herself, Grain created all the materials needed to support a £750,000 investment pitch on Crowdcube, from the investors’ deck to a video and new website. The press attention has been fantastic, including a launch day feature in The Telegraph and coverage from the fashion world’s authority WWD. We ourselves have invested in the brand – it’s a real opportunity to be a shareholder in Art of Being. Is your wallet itching too?


Next Gen Skills Academy

The industry’s most recognized names in the games, VFX and animation world are part of Next Gen Skills Academy. This collaboration between industry and education encourages young talent through work placements and mentoring schemes. It’s all about raising the UK’s education system to the same high standards as those of the industry.

We started working with Next Gen two years ago to establish the brand in order to start a dialogue with the funding bodies. Now with £6.5M secured, Next Gen was launched publicly by Ed Vaizey, the government minister for culture and the digital economy, at EGX, the UK’s biggest games show. The Grain team created the new website, together with the digital and print campaign. The Guardian and Wired spread the news.

One of the authors of the original Next Gen report, Ian Livingstone CBE, is ranked by Wired magazine as the 16th most influential person in the UK’s digital economy. Ian asked Grain to create the identity for his free school Livingstone School which itself has garnered attention from the BBC.


Bickerdike Allen Partners

You may remember that we have been working closely with the team at Bickerdike Allen Partners to design, develop and launch their new identity and their super stylish, user-friendly website.

To convey their three areas of specialisation – Architecture, Acoustics and Technology – the website is divided into three distinct panes. The same strategy leading the navigation and visuals also guides the site’s SEO, which has increased search engine traffic by 21% already in the first month post launch. If you can’t hear the cheers of joy coming from the Bickerdike Allen offices, it’s because they have very good sound insulation!


Here’s a shout out to our ongoing clients Devotion, Kenwood, Petit Tribe, SKOLA, Amersham & Wycombe College, Lucideon and Moira Wong Orthodontics. You will hear more about these projects when they hit the papers.

You may have noticed some new voices recently when you ring the Grainline. It might be our project manager Anna, whose previous experience at leading brand consultancies Pentagram, SAS Design and Likemind (formerly known as Corporate Edge) has honed her organisational talents to perfection.

Maybe it is James, our whiz-kid coder who is spending his gap year at Grain before starting his undergraduate studies in Computer Science at the University of Sussex. We are trying to keep our frequency of saying “You’re amazing!” to him at longer than every five minutes.

Or perhaps Huw, the newest designer to join our team. Before starting at Grain, Huw was at Champneys (designing he assures us, not in the spa) and brings with him a wealth of experience with independent companies and luxury brands. In his spare time Huw designs and prints his own t-shirts – we’re all enjoying finding out which one he’s going to be wearing next.

We are very excited about the new Grain Dream Team. And yes we must admit, we are also excited about eating that first mince pie of the season. Wishing you all the best!


Grain Creative teams up with Princess Diana’s wedding dress designer for new business venture


Grains of sand: Playing in the sandbox