In a perfect world, brand identity and brand culture would be close to identical. But we live in a world that is far from perfect! Where we live, banks sell PPI to people who can’t claim, insurance companies charge existing customers more than new ones, supermarkets trick their customers with BOGOF deals rather than everyday … Read more
Durex have used their Valentine’s campaign to attack the boring clichés linked to this annual event. They’ve created a new commercial which shows a couple mowing down a field of roses and then crashing into each other in a frenzy of excitement. Durex claim the creative approach comes out of research which found that 49 … Read more
Have you ever wondered why clothes are now a lot more affordable than before? Why more collections are constantly introduced to the market, breaking the previous two season per year pace? We all want nicer clothes for less, but how cheap can it get and who really pays the price for our clothing? Andrew Morgan’s new documentary The … Read more
At a conference in Paris this week, Coca Cola’s CMO, Marcos de Quinto, explained why the company was changing its global strategy to market all its products under “One Brand” and how that will help Coca-Cola boost sales amid growing health concerns across the world about sweet drinks. His rationale is that the previous sub-brand … Read more
Grain was recently invited to be featured as a Redbooth project management success story. The filming was great fun and it was a good opportunity to reflect on our growth and success. Christoph Geppert during the interview It all started more than a year ago when we were winning more projects, which were more complex and … Read more
Actor Helen Anderson-Lee, Christoph, Madelyn and Hannah To keep all of us all focused, happy and creative at work, our directors Christoph and Madelyn regularly organise fun and inspirational activities like going to TEDx or the Alexander McQueen exhibition. The most recent team event, a bespoke Presentation Skills Workshop organised by Partners With You, took on more of a … Read more
Rose and Sunny, yet again, are demonstrating what it really means to be a creative – getting entangled in the fairy light chain and being bouncy amongst the baubles: they are not afraid of experimenting, getting ‘stuck in’ and working unusual hours. Looking forward to a very creative 2016, woof woof!
Madelyn Postman leading the talk. It has been a great year for Grain from being invited to guest lecture at several universities to leading industry talks. Most recently, our Creative Director Madelyn Postman was invited to join local industrial design and ecommerce professionals to speak at the Industrial Innovation Seminar in Zhongshan, China. With more than … Read more
Adios, amigos! I haven’t been at Grain for nearly as long as I would have liked, but I can safely say that even from day one I was made to feel part of a fantastic creative team, and have also had the chance to work on some really fab projects. It’s back to school for … Read more
On 26th November, leaders in the creative industries travelled to Plymouth from across the country to find out the winners of the Media Innovation Awards. Our creative director Christoph Geppert joined the judging panel this year and announced some of the well deserved winners on the night. The 2015 Media Innovation Award winners Animation … Read more
Back in August Google rebranded itself as “Alphabet”. Well that’s how the media covered the story. In reality the Google brand is alive and kicking out a hundred billion search results every month, looking pretty much like it has done for many years. The Google brand identity is intact and as well protected as any … Read more
London was the destination for the unconventional exhibition “Louis Vuitton Series 3” last month. Our PR executive Kent Le had so much to talk about after the trip! A modern and unexpected reinterpretation of a fashion show, the exhibition, following on from Series 1 and Series 2, invited visitors to discover Nicolas Ghesquière’s inspirations for the … Read more
Following on from our ‘Grain in 3D’ post, here is the Grain logo printed from our Ultimaker2!
In August our creative directors Madelyn and Christoph travelled across pond for a visit to the Devotion store on Long Island. The visit gave them an opportunity to see the ‘Create your Masterpiece’ window display designed by the Grain team. It was fantastic to see the new collection firsthand, and Madelyn even had the chance … Read more
In 2009 we were tasked by Nokia to design and supervise the production of 1,000 high-spec, special edition boxes to present the N97 smart phone to brand ambassadors and the media. You can see the project published in Promotional Packaging & Design by Christian Campos.
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