Spring has sprung and summer is well on its way. A lot has happened since February 29th, when we were in touch last, and we’re itching to tell you all about what we’ve been up to. This time we also have a free giveaway that’s just perfect to get you in the summer mindset! Win two tickets to … Read more

Why we support One Percent for the Planet Most people now understand that the climate and ecosystem of our beautiful big blue planet is threatened by the activities of humankind. Greenhouse gases, together with other forms of pollution and the over-exploitation of precious resources, combine to create a perfect storm of threats to the lives … Read more

The synergies of naming, branding and trademark protection There’s a political adage that you should bury bad news on a big news day. You have to wonder if the rebranding of Hyperloop Technologies to Hyperloop One took advantage of this maxim. The big news was that Hyperloop One were going to test their levitating electromagnetic … Read more

UEL recently hosted a Roundtable on Fashion Entrepreneurship as part of their Fashion & Textile Symposium 2016. I was honoured to be invited as a member of the roundtable and pleased to see a healthy attendance of about a hundred students and lecturers, including the Dean of the School of Arts & Digital Industries, Professor Simon Robertshaw. The … Read more

?  IBM The answer is not blowing in the wind! A recent article by Rebecca Coleman explains why brands in the digital age are forever in Beta mode. Rather than creating a rigid brand manual based on a fixed brand position you use the opportunities afforded by the digital age to allow consumer interactions to help constantly … Read more

After attending the Westminster Media Forum seminar “The UK fashion industry – digital strategies, IP, international competitiveness and policy priorities,” I had the opportunity to contribute an article for the delegates and policymakers in Westminster, Whitehall and Brussels. “Brand is the number one driver (or barrier) to purchase in the fashion industry.” – Richard Danks, Head … Read more

The great bard once wrote “That which we call a rose by any other name would smell as sweet,” a phrase sometimes quoted by modern day detractors of the branding industry to imply that you could pick any name out of a hat for a new brand and it would not affect that brand’s fortunes. … Read more

Over the years, more and more educational institutions have attempted to enter the Asian market. Some are hugely successful. Some lost millions. What are the X-factors leading to success? “It’s all about good branding!” says Asian region project manager for BMI education company, Kew Pham. Leading a successful fair for more than 30 education companies … Read more

Two beloved fashion clients of ours had their exhibitions at the Pure trade show this year at Kensington Olympia. We thought it’d be a great chance to catch up with them and say hello. Turned out they were extremely busy answering lots of queries and we were also pleased to hear that everyone was very impressed … Read more

In a perfect world most companies would never need to rebrand because they got it so comprehensively right first time. The logo, colours and typefaces would start out fresh and exciting – the epitome of the new brand’s values – and by the end of the brand’s life they would be classic icons where the … Read more

Savse: how would you pronounce this? ‘Sav-say’ or ‘sav-see’ or ‘saves’? This nutritious and tasty drinks brand has spent quite a lot of money to clarify exactly this. Not only is it a waste of their time, money and effort when they should be focusing on promoting the brand, it also creates confusion. On this billboard, the pronunciation … Read more

A dramatic love story between a man and woman, but with an interesting gender role twist. The latest Chanel No 5 advert directed by Baz Luhrmann, with actors Gisele Bündchen and Michiel Huisman, has provoked a mixture of good, bad and confused responses, but regardless of its reviews, it has certainly managed to stir up … Read more

Happy February 29th – you don’t get to say that very often! And oooh it’s chilly outside. The great news is that spring is on its way and we have quite a few exciting updates from Grain HQ. This season includes news from Milan, two new gorgeous fashion brands, a redesigned website for Newland College, branding for a … Read more

We are over the moon that Petit Tribe, the new childrenswear label with branding, packaging and ecommerce website by Grain, was showcased in the prestigious Next Talents 2016 scout initiative of Vogue Italia & Yoox.com (owner of NET-A-PORTER) this week in Milan. Adding to the kudos is the fact that Petit Tribe is the very first … Read more

Virginia Waters is the location of our first date nearly a year and a half ago. It’s a stunningly beautiful place steeped in history. On our date we walked for hours, laughing, chatting, smiling, and enjoying every second of each other’s company. We went for coffee and sat on a bench looking out across the … Read more