Kalayci London & Kaytie Wu shone at Pure Trade Show London

Two beloved fashion clients of ours had their exhibitions at the Pure trade show this year at Kensington Olympia. We thought it’d be a great chance to catch up with them and say hello. Turned out they were extremely busy answering lots of queries and we were also pleased to hear that everyone was very impressed with our clients’ branding.

It’s always exciting and refreshing when we are asked to develop a new luxury brand. When the Kalayci sisters asked if we could help brand their new fashion label Kalayci London, of course we happily said “Yes”!

We’ve worked tirelessly behind the scenes with the Kalayci sisters to develop a stylish identity that captures the essence of the brand and have rolled it out through stationery and hang tag designs.

The elegant balance of black, gold and white with a stylish serif wordmark represents the sophistication of the brand, while the contemporary diamond ‘K’ icon illustrates their creativity and fashion expertise.

It’s never easy to launch a business especially in a competitive industry like fashion. Nevertheless, they have gone through a great journey to have their label launched and seeing our branding in action made us feel so proud to be part of their success.

We also popped over to say hello to our client, Kaytie Wu and were again blown away by how gorgeous their jewellery pieces are.

Are you an ambitious entrepreneur hoping to launch your fashion business soon? We have been helping fashion brands communicate, beautifully, for nearly a decade. Find out more here.