Congratulations, you’ve had a genius business idea! This is the first in a series of branding tips from the experts here at Grain that you need to consider whilst developing your brand. Whether your new venture is service related, a new product or range of products, you must identify who, why and where your customers are. … Read more

This was the thought-provoking invitation the Grain team and I received from our Directors, prior to our summer team day out. As puzzled as I was, I knew it was going to be a lot of fun – it always is! “Meet at the V&A” was a big clue within the riddle, but I managed to refrain from looking … Read more

The Rio Olympics Creates a Rash of Sponsorship Campaigns Global brands pay big money to sponsor the Olympic games. They will all have their own specific objectives for this activity which will include metrics such as engendering employee pride, building brand awareness and positive brand engagement, increasing customer loyalty and, if they’ve played their cards … Read more

For the past 9 months I have been attempting to juggle a my job as Project & Studio Manager at Grain whilst studying a part-time Graphic Design course at Shillington College in London. It has been intense, hard work and slightly emotional, but having just graduated and still being allowed through the door at Grain, I can proudly … Read more

By Tim Verbakel The day I received a positive response from Grain was the start of a great adventure. I was invited to be a junior designer in London for three and a half months! Coming over from The Netherlands has been a great experience where I have learned a lot. Not only in graphic … Read more

A New and Augmented Reality for Location Based Marketing. In its first few weeks, Pokémon Go has taken the world by storm. Tens of millions of users, impressive initial revenues and huge uplifts in share price. Marketers are keen to jump on the bandwagon and the opportunities go well beyond the traditional sponsorship business models. … Read more

Why Farming Out Branding Is A Good Idea If you go back to the 1960s and 1970s, supermarket own label brands were almost universally the equivalent of today’s value brands and the Tesco Delamare and Golden Ring brands were seen as relatively poor quality but very low cost. A reflection of the Jack Cohen “pile … Read more

Sometimes Nougat Sticks in Your Teeth! After the unimaginative Android Alpha and Android Beta, Google has historically named its Android updates after sweet products (or as Google calls them “sweet treats”). In compulsory alphabetical order we’ve had; Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, KitKat, Lollipop and Marshmallow. When they arrived … Read more

Hello! I’m Elodie and back in my home country, France, I am studying graphic design at e-artsup. Every summer we are required to do an internship, and this summer, I have set myself the challenge of improving my English, in addition to my graphic mind and capabilities. Whilst searching for design studios abroad, I discovered … Read more

Grain warmly welcomes two new designers, Elodie Petitbon from France and Tommy Tura, an Italian native. Elodie will be with us until September, after which she will return to her studies at e-artsup in Nantes. We also celebrated Juli’s birthday. Our team is so fast that we managed to make two appearances in one panorama … Read more

Safia Minney, founder of uber-ethical fashion brand People Tree, recently held a small party for Kickstarter backers of her new book, Slave to Fashion. The evening was at Zandra Rhodes’ penthouse about the Fashion and Textile Museum. There was a wonderful atmosphere and I got to chat with quite a few fashion influencers and ethical fashion … Read more

We’re back at the Graduate Fashion Week (GFW) again this year with an invitation from University of East London for their final year fashion show. The collections presented throughout the show consisted of edgy and urban military reworked utility styled garments, with a clear influence from digital print. Antonia Nae’s collection stole my heart. It’s edgy … Read more

At Grain, we’ve been using Redbooth’s project management software for over a year. As a rapidly growing agency, with more than our fair share of creative (read: easily distracted) personalities, it’s been invaluable at improving productivity and time management. We recently featured in a video as a Redbooth project management success story, telling how, through … Read more

I was recently interviewed by Managing Intellectual Property magazine, one of the leading sources worldwide of news and analysis of all things relating to IP. The interview covered many of the specialist areas where the expertise of branding agencies are important in helping clients avoid the pitfalls they might experience if they try naming and branding … Read more