Fraser Brydon, who is carrying out a work placement with us this week, has written about ‘The Importance of Branding’: • Branding establishes a relationship between the company and the customer through the product. Successful branding of a well-perceived product creates loyalty to the company. This means that the customer is more likely to pursue … Read more

Most of the team is in today and we had a bit too much chocolate cake to celebrate Sam’s BA in Graphic Design from the University of East London, James’s completion of his IT course at Amersham & Wycombe College, and our work experience Fraser’s GCSEs. All of this led to some silly photo taking! … Read more

We simply cannot stop talking about them. You already heard about Newland College when we announced the launch of its website. But now we are another step closer to the dream that kids from the age of 12 years upwards can enjoy this fantastic new school. Grain has created the identity, website, uniforms and now … Read more

Does London have enough coffee shops nowadays? Maybe. Does London have enough exquisite coffee shops? Certainly not. Competition is getting pretty tough though. This is why our friends Sarah and Charlie came to us to ask for some help to create their new coffee shop. Grain helped shaping the new brand experience and creating a … Read more

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design. The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest … Read more

Recently we asked a group of entrepreneurs what is most important to them. The results were interesting and also surprising — who would have guessed that money is last? Success at first place, on the other hand, is not a surprise at all. They also told us what they look for when working with a … Read more

In two weeks I’ll be leaving the team here at Grain to go to M&C Saatchi. Although there’s a great deal of excitement, anticipation and enthusiasm coursing through my creative synapses, I can’t help but feel a little sad to be leaving the Grain family behind. Other than working as a designer, I’m currently completing … Read more

From Daniel, our second IT intern from Amersham & Wycombe College about his time with us last week: “The week has been interesting and I learned lots of new things about website design that I did not know you could do. Also I have learned what Grain do. I have enjoyed the week at Grain … Read more

Exactly sixteen years ago, Madelyn Postman, Creative Director of Grain, started her career as a designer at one of the world’s most famous fashion companies: Gucci. Within five years, she became an influential creative director and production specialist at Gucci Group, where her key projects included art directing the first ever Gucci and Sergio Rossi … Read more

From our computing intern: “Hello, I’m James. For the last week I’ve been coming to Grain for work experience. Usually I’d go to Amersham & Wycome College, where I study IT. Over the week I worked on a few different projects using web technologies such as JavaScript and Python. One project I worked on was … Read more

Most of us have a love/hate relationship with Innocent’s copywriting. Initially we are drawn in and grin at it and then quickly it feels like it’s trying to hard, we see it everywhere and we start to get sick of it. Our clients often brief us on creating a tone of voice which is friendly … Read more

Peter Jones Enterprise Academy asked us to name and brand their Higher Apprenticeship in Business Innovation and Growth, Ignite, which has just been launched to coincide with National Apprenticeship Week 2014. This is a unique programme in the UK, offering a Level 5 apprenticeship to young people with the opportunity to earn while they learn … Read more

We are delighted to announce the launch of Newland College. Set in the heart of Buckinghamshire’s beautiful countryside next to the Chiltern Open Air Museum, Newland College offers the International Baccalaureate programme to 12-17 year olds and is the latest addition to our client Skola’s portfolio of schools. We worked with Skola on the naming, … Read more

The one characteristic that unites all of our clients, across all sectors and all kinds of naming, branding and design we do for them, is entrepreneurial thinking. Though our client size ranges from SMEs to much larger corporates, their mindsets have common features: agility, innovation, authenticity, creativity and inspiration. Plus a powerful desire to grow … Read more

We’re nearly two months into a great year here at Grain Creative. Lots of exciting projects are underway, mostly top secret for now, but as soon as we can let the cats out of their bags you’ll be the first to know. Complementing London’s future skyline: New Bondway New Bondway is a highrise development proposal … Read more