Working with Howard Napper

We’re big fans of yoga, health and well-being here at Grain, so it was wonderful to work with Howard Napper again after we first met in 2005 to refresh Agoy‘s identity and packaging.

Howard is a wellbeing advocate, teacher, entrepreneur, writer and designer with over 20 years of expertise behind him. His passion is to find ways to help people be inspired to take responsibility for their own health and wellbeing.

He has sold over 3.5 million yoga DVDs, many of which are available to view for free through his website. He has appeared on a number of TV and radio shows, and has also hosted his own yoga series on ITV 2 called “Total Yoga with Howard Napper.” Howard is a best selling author with “Intelligent Exercise with Pilates & Yoga” and a regular contributor to many leading health and fitness magazines.

Adding to his accolades is his stress management app for the iPhone, and London’s first regular drop-in stress class that he established, which has helped thousands of people over the years find ways to understand and manage their stress. Howard is also the Creative Director of Agoy.

With all of these achievements in mind, Howard was looking for an identity and website to harmoniously support his work.

From running yoga workshops, producing DVDs and podcasts to giving a talk at TEDx in Bournemouth on The Art Of Lifestyle Medicine, Howard’s site had to encompass it all. To achieve this we created a clean, crisp identity with an easy-to-use website based on the Squarespace platform for everyone to access his services. The combination of a clear navigation with a strong visual language and straightforward content led to the website being as painless to navigate as one of Howards fantastic yoga sessions!