Creating the brand for a new independent school

Newland College

How do you brand and launch a completely new independent school?

Grain created a name, identity and website for Newland College, a co-educational independent secondary school in Chalfont St Giles, South Buckinghamshire. We also spearheaded various marketing initiatives to increase brand awareness amongst parents in the local area including advertising on coffee cups and ticket barriers at local train stations.

The chosen logo has a contemporary typeface, regal colours and shield motif to recall time-honoured traditions whilst indicating a forward-thinking attitude.

The website emphasises the school’s fantastic location through imagery, with the WordPress content management system making it straight-forward to update in house.

Having created the identity and website, Grain continues to work with the school on a range of projects, including the school’s interiors and its signage.

Grain won the contract to work with Newland College because of its previous success at the International Community School (ICS).



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