Is this green?

At first glance this photo looks green – in the sense of environmentally-friendly, that is – but upon closer inspection it is anything but. It’s the perfect representation of why we are so proud and happy (yes, like new parents) to have created the name, brand promise and visual identity for Floreon, a compostable and recyclable biopolymer. Floreon is a renewable, low-energy PLA blend which we hope will soon replace PET, today used ubiquitously for drinks bottles and many other applications.