How do you make an architectural practice stand out from the competition?

Founded in 1962, Bickerdike Allen Partners are expert witnesses and consultants in fields such as energy, sustainability, cladding and CDM (Construction Design & Management regulations). Most notably, they specialise in acoustics and construction technology, so when they asked us to design their identity and website, we sought to communicate these USPs whilst bringing their brand up to date.

London is an amazing city which attracts thousands of professionals from a wide range of fields with great expertise. The competition, therefore, is always intense. So how can a business stand out from that crowd, and succeed?

Many businesses are generalists offering a range of disciplines and services, with the challenge of potentially causing brand inconsistency and not establishing a unique identity. That’s why when Bickerdike Allen Partners asked us to develop their brand strategy, we decided to communicate their strengths, their three areas of specialism: Architecture, Acoustics and Technology. The specialisms are integral to the new logo we designed and are strongly shown on the website as three distinct areas which lead the navigation.

This brand new website is also search engine optimised, increasing organic search visits by nearly 20% already in the first month after launch. Navigation is now simple, intuitive and image-led. But don’t take our word for it: go have a browse yourself at bickerdikeallen.com.