A Swiss-based company with a truly international profile, Richemont has an enviable portfolio of luxury brands including, amongst others, Alfred Dunhill, Cartier, Chloe, Jaeger-Le-Coultre, Montblanc and Piaget. Headquartered in different countries, individual brands organize a vast array of promotional events, but a lack of coordination across the group had led to some scheduling conflicts.
Richemont’s solution was a shared online diary, making it easier for the brands to coordinate activities and avoid clashing dates. Invited to create a memorable product presenting the web address, we designed a perpetual desktop calendar.
To express the values of Richemont and its stable of luxury brands, we employed elegant engineering and high quality materials including thick saddle leather and brushed stainless steel. Days of the week and the all-important web address were photo acid etched onto the steel for a tangible, high quality finish.