Brand strategy review for the next 20 years of growth – Collinson Group

The Collinson Group has had a remarkable period of growth over the last 20 years and no intentions to change that. Quite the opposite, the target for the next 5 years has been set high. The group has grown organically and through strategic acquisitions and to facilitate the ambitious growth target, the group wanted to fine tune their brand communication to provide the right foundation for the growth to come.

Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and value for clients. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across many areas of competence.

Grain worked closely together with the board of directors to define the strengths of the group and to identify the possible synergies between the different divisions in the group. The outcome is a brand strategy that responds to the findings, gathered through many interviews with directors, employees, peers and customers. Part of the strategic brand definition was to create the areas of expertise: loyalty, lifestyle benefits, insurance and assistance. This exceptional expertise is being delivered through partnerships, service centres, technology and data and creates satisfied customers all over the world. Customers include Visa, Mastercard, Cathay Pacific, Hilton, Samsung, Procter & Gamble and many more.