Naming and branding fine British jewellery

Savage & Rose

Grain was involved in every part of developing this luxury jewellery brand, including writing the brand strategy, designing the logo, creating the e-commerce site and managing a post-launch social media campaign.

With the plan to sell online, Savage & Rose asked us to design and build a bespoke e-commerce website using the Magento platform. The website showcases the breathtaking collections of 18ct solid gold jewellery in a sophisticated layout and invites customers to browse by collection or product type.

We created the name Savage & Rose to embody the contrast between the provocative avant-garde and British heritage of the brand, and an evocative logo using an elegant and crisp wordmark, intensified by the natural contrast of the thorny British rose. 

Launched in October 2016, Savage & Rose creates timeless British jewellery masterpieces, with every piece of jewellery conceived by craftsmen from around the globe who have been carefully selected for their unequalled expertise and attention to detail.

“It has been a pleasure working with one of the finest branding agencies in London. Our two points of contact, Madelyn and Christoph, were always willing to help and shed advice on all aspects whilst building our affordable luxury jewellery brand. From branding to website design to our identity, the whole Grain Creative team have helped us turn, what was once just an idea, into reality. I’m proud to say Grain has literally helped make our dreams come true!”  – The Savage & Rose team




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