Working closely with the business from the start, even challenging assumptions in the business plan, we analysed the competitive landscape and developed a comprehensive brand strategy, giving the brand the foundations for all future work including the name, brand identity, communications and website. This first step in the branding process ensures that the brand’s personality is clear and consistent across all brand touchpoints and relevant for the competitive environment.
The name Catwalk Club was the result of our in-depth naming process following the brand strategy. The name communicates an exclusive luxury fashion destination where people join together for a common purpose. With the final trademarked name in hand, we developed the visual identity and provided art direction for illustrations to set the brand apart from the crowd.
We designed and managed the production of branded materials, including bespoke packaging to enhance the customer experience, provide optimum protection for the product through the delivery process, and align with the brand’s core values of sustainability. The development of further visual and communication assets, such as bespoke patterns and powerful straplines, have helped the brand’s growth and raise brand awareness following the successful online launch.
