Lucideon launch

The beginning of February saw in the launch of Lucideon, the new name for Ceram, M+P Labs and CICS. We worked with the Lucideon team over the course of 2013 to create a new name, visual identity and global brand guidelines for the group which provides materials development, testing and assurance.

Founded in 1920 in Stoke-on-Trent as the British Refractories Research Association, the name underwent a few modifications to the British Pottery Research Association, then the British Ceramic Research Association and British Ceramic Research Ltd before eventually becoming Ceram. The international growth of the company, its acquisition of other businesses and the move into other areas beyond ceramics research, including such diverse areas as carbon reporting and image analysis, called for a new name.

Lucideon – meaning ‘a new era of clear insight’ – is supported by the strapline ‘insight creating advantage’ and truly unites the international group under one name and visual identity. Together with 200 other people, we raised a glass to Lucideon at the wonderful launch ball. Since the launch, the name change has had significant press coverage.