, February 8, 2018

Grain + Leidar = Leidar London

We have an exciting announcement!

As of today, Grain is joining forces with international communications and branding consultancy Leidar to become Leidar London. It means that we will have new colleagues in central London as well as in Geneva, Oslo and Brussels. We will have more people power and more specialists on board covering PR and stakeholder engagement, led in the UK by Charlie Pryor who previously worked at Ogilvy PR, Edelman and Ludgate (now part of Weber Shandwick). The whole Grain team is becoming part of Leidar London, so you can still count on the same outstanding work and client focus — now we’re just a bit bigger and more international.

The Grain-Leidar merger creates a 360-degree communications consultancy specialising in communications and branding strategies. The new Leidar London agency will use high-impact communications and thought leadership to help its clients set new directions, identify and steer away from trouble spots, and achieve significant results.

Our team’s wealth of experience in branding, naming, visual identity, print design and digital design and development complement Leidar’s existing specialties that include reputation management, traditional and social media relations, influencer relations, stakeholder engagement and issues management.

Madelyn Postman will become Managing Director for the new team. She says, “The new Leidar London can provide everything our clients need for a fully-integrated programme. Consistency across all communications is the most effective way to disseminate messages. And having a single team is the best way to ensure that consistency.” Madelyn will lead Leidar London alongside the two other directors, Charlie Pryor and Christoph Geppert.

Charlie Pryor, who will continue to direct the stakeholder engagement practice, said, “We all know how important the visual aspects of storytelling and branding have become, so it makes total sense to have the final piece of the puzzle for Leidar London. Together, we can give clients everything they need to tackle their communications and branding challenges, from strategic programme development to day-to-day implementation and issues management.”

We look forward to continuing our work together under the Leidar London name!

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