Amersham & Wycombe College is the leading provider of vocational courses and training in Buckinghamshire. With state of the art facilities and links to industry initiatives such as the Next Gen Skills Academy, Pinewood Studios and the Peter Jones Enterprise Academy, it’s the envy of many educational institutions. We were asked to help raise the college’s profile by developing a new website and a series of prospectuses promoting its trailblazing spirit and hands-on, ‘work-ready’ ethos.
We completely redesigned the website, integrating an extensive course database into a simpler, more efficient and ultimately more engaging online experience. The new website makes it easier to search, filter and browse a vast range of courses aimed at a broad audience: from back-to-work adults and apprentices, to students seeking the qualifications required for higher education, to higher education itself. It’s also a useful resource for current students, with up-to-date travel info, a ‘Live Assistance’ messaging feature, and links to social media including a SoundCloud page dedicated to the college record label, Sham Records.
The website’s integrated database proved useful when designing the college’s new prospectuses, making it easier to compile up-to-date course information. The 2014/15 prospectuses employ varying combinations of red, white and black, with die-cut covers revealing the table of contents and, therefore, the range of courses available. The introduction of each prospectus focuses on the college’s philosophy and USPs, with inspiring imagery illustrating the central theme, ‘Head and Heart’. Amersham & Wycombe liked the idea so much they adopted it for a new advertising campaign.
“When we decided to raise the profile of Amersham and Wycombe College, we asked Grain to help us stand out with a completely new website. They rose to the challenge, delivering a striking responsive website that focuses on the breadth and depth of the course offering. The site is integrated with our course database and also tracks our marketing campaigns so we have a clear path for reaching our enrolment targets.” – David Corke, Director of Enterprise and Innovation