Naming and branding fine British jewellery

Savage & Rose

Launched in October 2016, London-based Savage & Rose creates timeless British jewellery masterpieces for the discerning client. Each piece of jewellery is conceived by craftsmen from around the globe who have been carefully selected for their unequalled expertise and attention to detail. The brand is part of the modern luxury lifestyle its clients enjoy.

Calling upon our expertise in naming and branding for entrepreneurially minded businesses, we were brought on board to bring this brand to life from the first glimmer of the client’s concept to the fully-formed opulent brand that it has now become.

After developing the brand strategy, we created the name Savage & Rose to embody the contrast between the provocative avant-garde and British heritage of the brand.

We created an evocative logo using an elegant and crisp wordmark, intensified by the natural contrast of the thorny British rose. These harmonious elements are designed to sit together with the addition of the ‘dagger’ icon which can stand alone. The brand logo is complemented by a sumptuous colour palette of deep red and glistening gold.

With the plan to sell online, Savage & Rose asked us to design and build a bespoke ecommerce website using the Magento platform. The website showcases the breathtaking collections of 18ct solid gold jewellery in a sophisticated layout and invites customers to browse by collection or product type. We were also engaged to create social media content and to write blog posts. It’s a real delight to help create a luxury brand from scratch.

“It has been a pleasure working with one of the finest branding agencies in London. Our two points of contact, Madelyn and Christoph, were always willing to help and shed advice on all aspects whilst building our affordable luxury jewellery brand, Savage & Rose. From branding to website design to our identity, the whole Grain Creative team have helped us turn, what was once just an idea, into reality. I’m proud to say Grain have, literally, helped make our dreams come true!”  – The Savage & Rose team

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