Grain Creative

Iconic Brand Creation


Adaptable Branding for the Digital Age?

by Drew, April 15th 2016 IBMs loop of restless reinvention 400

The answer is not blowing in the wind! A recent article by Rebecca Coleman explains why brands in the digital age are forever in Beta mode. Rather than creating a rigid brand manual based on a fixed brand position you use the opportunities afforded by the digital age to allow consumer interactions to help constantly evolve and refine the brand. IBM, expanding on the concept of “design thinking”, talks…

The golden thread of Brand in fashion

by Madelyn, April 13th 2016 petit-tribe-wintour

After attending the Westminster Media Forum seminar “The UK fashion industry – digital strategies, IP, international competitiveness and policy priorities,” I had the opportunity to contribute an article for the delegates and policymakers in Westminster, Whitehall and Brussels. “Brand is the number one driver (or barrier) to purchase in the fashion industry.” – Richard Danks, Head of Strategy, Portas Agency, at the seminar. The golden thread…

The Flowering of Floreon

by Drew, April 7th 2016 floreon branding project

The great bard once wrote “That which we call a rose by any other name would smell as sweet,” a phrase sometimes quoted by modern day detractors of the branding industry to imply that you could pick any name out of a hat for a new brand and it would not affect that brand’s fortunes. Well we beg to differ, Mr Shakespeare! Before we developed…

Branding in Education: how can universities brand effectively when heading to Asia?

by Guest, April 4th 2016 library-1147815_640

Over the years, more and more educational institutions have attempted to enter the Asian market. Some are hugely successful. Some lost millions. What are the X-factors leading to success? “It’s all about good branding!” says Asian region project manager for BMI education company, Kew Pham. Leading a successful fair for more than 30 education companies and universities from all over the world, this month Kew…

Kalayci London & Kaytie Wu shone at Pure Trade Show London

by Kent, March 22nd 2016 Kalyci-at-Pure-4-1200x900

Two beloved fashion clients of ours had their exhibitions at the Pure trade show this year at Kensington Olympia. We thought it’d be a great chance to catch up with them and say hello. Turned out they were extremely busy answering lots of queries and we were also pleased to hear that everyone was very impressed with our clients’ branding. It’s always exciting and refreshing when…

U Must be Joking: Uber and the Metrics of Rebranding

by Drew, March 11th 2016 Uber Before U and After

In a perfect world most companies would never need to rebrand because they got it so comprehensively right first time. The logo, colours and typefaces would start out fresh and exciting – the epitome of the new brand’s values – and by the end of the brand’s life they would be classic icons where the brand’s look and feel has become the generic of their…

When naming a brand, make sure it’s pronounceable!

by Hannah, March 7th 2016 savse

Savse: how would you pronounce this? ‘Sav-say’ or ‘sav-see’ or ‘saves’? This nutritious and tasty drinks brand has spent quite a lot of money to clarify exactly this. Not only is it a waste of their time, money and effort when they should be focusing on promoting the brand, it also creates confusion. On this billboard, the pronunciation guide ‘sav-say’ is actually larger than the brand name Savse!…

Chanel No 5 advert: moving with the times

by Hannah, March 3rd 2016 Chanel photo

A dramatic love story between a man and woman, but with an interesting gender role twist. The latest Chanel No 5 advert directed by Baz Luhrmann, with actors Gisele Bündchen and Michiel Huisman, has provoked a mixture of good, bad and confused responses, but regardless of its reviews, it has certainly managed to stir up a very topical conversation by incorporating an interesting gender role…

Leaping Ahead

by Madelyn, February 29th 2016 Kalayci holding page

Happy February 29th – you don’t get to say that very often! And oooh it’s chilly outside. The great news is that spring is on its way and we have quite a few exciting updates from Grain HQ. This season includes news from Milan, two new gorgeous fashion brands, a redesigned website for Newland College, branding for a new school and lots more! Petit Tribe in Milan: An…

Petit Tribe in Milan: an unforgettable night with Vogue Italia & Anna Wintour

by Kent, February 26th 2016 Vogue

We are over the moon that Petit Tribe, the new childrenswear label with branding, packaging and ecommerce website by Grain, was showcased in the prestigious Next Talents 2016 scout initiative of Vogue Italia & (owner of NET-A-PORTER) this week in Milan. Adding to the kudos is the fact that Petit Tribe is the very first childrenswear brand to be featured in ‘The Next Talents’, and…

A boy, a girl, a few spotty dogs and a 3D printed diamond ring

by Juli, February 23rd 2016 1

Virginia Waters is the location of our first date nearly a year and a half ago. It’s a stunningly beautiful place steeped in history. On our date we walked for hours, laughing, chatting, smiling, and enjoying every second of each other’s company. We went for coffee and sat on a bench looking out across the lake, both quietly hoping we would meet again. Needless to…

The Virtuous Circles and Vicious Cycles of Brand Culture

by Drew, February 19th 2016 SLS_AMG_Electric_Drive

In a perfect world, brand identity and brand culture would be close to identical. But we live in a world that is far from perfect! Where we live, banks sell PPI to people who can’t claim, insurance companies charge existing customers more than new ones, supermarkets trick their customers with BOGOF deals rather than everyday low prices, food companies encourage the purchase of “healthy” all…

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