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Grain Creative

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Chanel No 5 advert: moving with the times

by Hannah, March 3rd 2016 Chanel photo

A dramatic love story between a man and woman, but with an interesting gender role twist. The latest Chanel No 5 advert directed by Baz Luhrmann, with actors Gisele Bündchen and Michiel Huisman, has provoked a mixture of good, bad and confused responses, but regardless of its reviews, it has certainly managed to stir up a very topical conversation by incorporating an interesting gender role…

Leaping Ahead

by Madelyn, February 29th 2016 Kalayci holding page

Happy February 29th – you don’t get to say that very often! And oooh it’s chilly outside. The great news is that spring is on its way and we have quite a few exciting updates from Grain HQ. This season includes news from Milan, two new gorgeous fashion brands, a redesigned website for Newland College, branding for a new school and lots more! Petit Tribe in Milan: An…

Petit Tribe in Milan: an unforgettable night with Vogue Italia & Anna Wintour

by Kent, February 26th 2016 Vogue

We are over the moon that Petit Tribe, the new childrenswear label with branding, packaging and ecommerce website by Grain, was showcased in the prestigious Next Talents 2016 scout initiative of Vogue Italia & Yoox.com (owner of NET-A-PORTER) this week in Milan. Adding to the kudos is the fact that Petit Tribe is the very first childrenswear brand to be featured in ‘The Next Talents’, and…

A boy, a girl, a few spotty dogs and a 3D printed diamond ring

by Juli, February 23rd 2016 1

Virginia Waters is the location of our first date nearly a year and a half ago. It’s a stunningly beautiful place steeped in history. On our date we walked for hours, laughing, chatting, smiling, and enjoying every second of each other’s company. We went for coffee and sat on a bench looking out across the lake, both quietly hoping we would meet again. Needless to…

The Virtuous Circles and Vicious Cycles of Brand Culture

by Drew, February 19th 2016 SLS_AMG_Electric_Drive

In a perfect world, brand identity and brand culture would be close to identical. But we live in a world that is far from perfect! Where we live, banks sell PPI to people who can’t claim, insurance companies charge existing customers more than new ones, supermarkets trick their customers with BOGOF deals rather than everyday low prices, food companies encourage the purchase of “healthy” all…

Valentine’s Day: No Romantic Roses – Just Sex Please

by Drew, February 5th 2016 durex

Durex have used their Valentine’s campaign to attack the boring clichés linked to this annual event. They’ve created a new commercial which shows a couple mowing down a field of roses and then crashing into each other in a frenzy of excitement. Durex claim the creative approach comes out of research which found that 49 per cent of Brits do not look forward to Valentine’s…

What is the true cost of fashion?

by Kent, January 29th 2016 truecost

Have you ever wondered why clothes are now a lot more affordable than before? Why more collections are constantly introduced to the market, breaking the previous two season per year pace? We all want nicer clothes for less, but how cheap can it get and who really pays the price for our clothing? Andrew Morgan’s new documentary The True Cost explores the devastating environmental and social effects of the…

Coca Cola: One Brand to Rule Them All

by Drew, January 25th 2016 Coca Cola One Brand Logo

At a conference in Paris this week, Coca Cola’s CMO, Marcos de Quinto, explained why the company was changing its global strategy to market all its products under “One Brand” and how that will help Coca-Cola boost sales amid growing health concerns across the world about sweet drinks. His rationale is that the previous sub-brand strategy, where for example Diet Coke was marketed to sophisticated…

Grain Creative: success story for Redbooth project management

by Kent, January 15th 2016 christoph geppert

Grain was recently invited to be featured as a Redbooth project management success story. The filming was great fun and it was a good opportunity to reflect on our growth and success. Christoph Geppert during the interview It all started more than a year ago when we were winning more projects, which were more complex and on a larger scale than previously. We were at a crossroads, deciding…

How to master the art of communication and influence people

by Kent, January 5th 2016 1

To keep all of us all focused, happy and creative at work, our directors Christoph and Madelyn regularly organise fun and inspirational activities like going to TEDx or the Alexander McQueen exhibition. The most recent team event, a bespoke Presentation Skills Workshop organised by Partners With You, took on more of a training focus and was actually the one I enjoyed most. At first, I was unsure of what…

Merry Christmas and Happy 2016!

by Rosalind, December 23rd 2015 Grain-Creative-Christmas-2015

Rose and Sunny, yet again, are demonstrating what it really means to be a creative – getting entangled in the fairy light chain and being bouncy amongst the baubles: they are not afraid of experimenting, getting ‘stuck in’ and working unusual hours. Looking forward to a very creative 2016, woof woof!

Grain’s creative director Madelyn Postman speaks at Innovation Seminar in China

by Kent, December 17th 2015 innovation1

It has been a great year for Grain from being invited to guest lecture at several universities to leading industry talks. Most recently, our Creative Director Madelyn Postman was invited to join local industrial design and ecommerce professionals to speak at the Industrial Innovation Seminar in Zhongshan, China. Madelyn Postman leading the talk. With more than 200 business leaders from the region attending, the seminar focused…

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