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Grain Creative

Iconic Brand Creation

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Grain on The Dieline

by Juli, August 11th 2015 Grain-Nokia-1-1200x1238

Our Nokia N97 packaging has been featured on The Dieline, “The world’s #1 packaging website”.

A glimpse into Graduate Fashion Week: unique, spectacular and refreshing

by Kent, July 30th 2015 iPhone image

June was the month of Graduate Fashion Week and London Collections Men. We were fortunate to have visited to some truly amazing shows this season and we were truly amazed to find so much fresh and fast-rising talent in the fashion industry. The International Warrior Fashion Show of the Milan School of Fashion Istituto Marangoni, as part of the London Graduate Fashion Week in Brick…

How green can you be in the creative industry?

by Kent, June 26th 2015 gucci-responsibility-logo-mm-logo-271478242

The green movement is not new. In fact, in the last 30 years, it has become an integral part of many campaigns and indeed even companies’ strategies in the creative industry. Why is being green so vital to the success of a business? There are different reasons, but most importantly is that consumer behaviors have changed. Consumers, especially in the fashion and luxury industries, have…

Grain’s Creative Director guest lectures at Claude Littner Business School

by Kent, June 22nd 2015 Presenting part of the branding process during the lecture.

Last month, our Creative Director Madelyn Postman was invited to give a lecture on Multi-Channel Luxury Branding at the University of West London’s Claude Littner Business School, which won praise from both attending students and lecturers. Since winning the Creative Industries Business of the Year award in the West London Business Awards 2013, we have decided to engage more with local businesses with the aim…

In the news this summer

by Madelyn, June 19th 2015 Grain-Kenwood-MultiOne

How many barbecues have you had so far this year? The sun is shining and we’re looking forward to the summer ahead of us! Here at Grain Creative it has been an exciting and busy year so far, with lots of fantastic projects well underway. Here are a few of our latest.     Introducing the Kenwood MultiOne One for Kenwood. Cooking and food is…

Working with Howard Napper

by Juli, May 21st 2015 Screen Shot 2015-05-21 at 12.12.50

We’re big fans of yoga, health and well-being here at Grain, so it was wonderful to work with Howard Napper again after we first met in 2005 to refresh Agoy‘s identity and packaging. Howard is a wellbeing advocate, teacher, entrepreneur, writer and designer with over 20 years of expertise behind him. His passion is to find ways to help people be inspired to take responsibility…

Is made-to-measure the new black?

by Kent, April 23rd 2015 men-683655_640

Last month high street fashion brand Superdry announced they would enter the made-to-measure market following the success of the NIKEiD marketing strategy. Made-to-measure is a major new area of the fashion industry. Made-to-measure has been used for centuries as a means of producing garments. It is a mix of pret-a-porter and completely bespoke tailoring, offering a degree of customisation and producing beautiful clothes which are…

Entrepreneurs, are you ready for the next generation of customers?

by Kent, April 20th 2015 IMG_0513b

Last week, I was invited to give a talk on social media and public relations for students at Kaplan International College in Holborn, London. The purpose of the talk was to introduce them to the creative industry in London and inspire them to become part of this rapidly growing sector. I ended up being inspired myself by the students, and the talk helped me gain…

Paid, owned and earned media: what does your brand need?

by Kent, April 16th 2015

Is your business is doing really well – are your products and services having a positive return on investment? Are you ready to take your venture to the next level, yet you are unsure which channels to promote it on and how to integrate all of them and maximise the effect? Here are some tips. Traditionally, when we talk about promoting a business, marketing and…

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