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Grain Creative

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Grain rebrands the biggest brand you’ve never heard of

by Drew, February 8th 2017

The National Federation of Property Professionals (NFoPP) has rebranded and repositioned as the umbrella brand Propertymark and the changes, developed by Grain Creative, are aiming to significantly disrupt the estate and letting agency market in the UK. Through its membership associations, the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents (ARLA), the new Propertymark brand has over 4,000 member branches…

Can you guess who we’ve just rebranded?

by Drew, January 27th 2017

Changing a well-established and well-known brand with all its existing brand attributes, brand promises and emotional ties can be like the clichéd oil tanker which needs a very long time to change course. There are still people who call a Snickers bar “Marathon”! It can be a challenge to say the least. But to rebrand the biggest brand you’ve never heard of, in essence an invisible brand…

Fighting the disposable clothes fad

by Briony, January 11th 2017

Clothes – from many retailers – have become almost disposable: we buy them cheaply, wear them for a few months and then chuck them out. Many people are aware that super-cheap clothes may be manufactured in inhumane conditions, but do we stop to think about the environmental impact of simply binning stretched t-shirts and odd socks? It takes up to 3,000 litres of water to…

A big welcome to Briony!

by Madelyn, January 4th 2017

We are very happy to welcome our new project and studio manager, Briony Harris, to the team. Briony comes from the world of media, having spent 16 years with the BBC writing scripts, social media content and copy for the news website, and most recently on 12+ hour shifts producing Radio 4’s The World Tonight. At Grain, she has spread out her time in a more reasonable manner,…

Fashion Marketing Project with the University of East London

by Juli, December 7th 2016

In November, we launched a Fashion Marketing Consultancy Live Project, a collaboration between Grain and the Fashion Marketing team of the Fashion & Textiles Department, University of East London. The project, led by second-year UEL Fashion Marketing students, aims to help students understand what it’s like working in an agency environment and to further develop creative and strategic thinking in fashion business. The project is jointly developed…

TRAID, birth certificates and Bangladesh

by Madelyn, November 28th 2016

Do you have a birth certificate? I had taken mine for granted until my recent visit to the TRAID offices. We’ve been supporting TRAID this year through our membership in 1% for the Planet. We chose them because of their appealing goals.  TRAID is a charity working to stop clothes from being thrown away. We turn clothes waste into funds and resources to reduce the environmental…

Iceland vs Iceland – Time for a Rebrand

by Drew, November 24th 2016

Relations between Iceland the country and Iceland the supermarket chain have been frosty for quite some time. And the cold war warmed up in November as the country announced it was going to legally challenge the use of the company’s trademark, arguing that while the supermarket has attempted to freeze them out from using the word Iceland, it has benefitted from positive media coverage about the…

Reading List: Deep Work

by Madelyn, November 18th 2016

It was ironic to read Cal Newport’s Deep Work on the Kindle app on my iPhone, considering that the device is full of alluring distractions. The first part of the book argues why deep, focused and uninterrupted work is valuable, with section titles including: Deep work helps you quickly learn hard things Deep work helps you produce at an elite level Deep work is rare The typical work environment…

M&S Brand Strategy – Put Simply

by Drew, November 10th 2016

There are very few brands that are quite as Dr Jekyll and Mr Hyde as Marks & Spencer. The marketing management must go through exceptional highs and lows during focus groups. First the moderator asks about M&S Food and Wine and hears the consumer perceptions of innovation, aspiration, quality and reliability, but when the questions move on to clothing they find hostility and indifference to ranges…

The Value of Naming

by Drew, October 28th 2016 Jenga Tower was New Bondway

A £600m name that no-one will ever know. DAMAC, the Dubai-based property company, has been in the news lately as it has appointed Australia’s Lendlease to build the high rise property, now known as Aykon London One, on the site in Nine Elms Battersea London. The interiors of the 50-storey building have been designed by Versace and the offices and residential apartments facing the river…

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