Changing a well-established and well-known brand with all its existing brand attributes, brand promises and emotional ties can be like the clichéd oil tanker which needs a very long time to change course. There are still people who call a Snickers bar “Marathon”! It can be a challenge to say the least.
But to rebrand the biggest brand you’ve never heard of, in essence an invisible brand (until now), is the ideal brief for a branding agency. An existing brand with a high street presence through thousands of UK outlets, but with relatively low brand awareness, has the ability to rebrand, reposition and build awareness very swiftly.
That in a nutshell is our latest rebranding project: to take a brand with a widespread UK presence, rename it, reposition it and help it to establish much higher levels of brand awareness and emotional engagement among consumers.
Can you guess the current name of this brand? We’re offering a bespoke 3D print of your own design to the first person to correctly guess. Winner announced on February 9th. If you think you know the answer, email us at firstname.lastname@example.org and send us your idea. Only one guess per person please.