Grain Creative

Iconic Brand Creation

Yulan Creative

Website design for a fashion designer

Joanne Jong is a womenswear designer and fashion consultant with decades of high-end experience in Italy and the UK. Having worked for Armani, Missoni, DAKS and The White Company, she established Yulan Creative – a consultancy offering fashion design expertise and creative resources. With clients including Giorgio Armani and Liberty, Yulan Creative has become an invaluable resource to luxury brands and leading high street fashion brands.

We’ve worked with Joanne for several years, so when she needed someone to design and develop the website for Yulan Creative, she came knocking on Grain’s door. Designed and art directed in collaboration with Joanne, the website has a black and white colour palette, strong typography, bold brushstroke motifs and Joanne’s hand-painted fashion illustrations. We built the site using WordPress, an open source, user-friendly content management system that allows Joanne and her team to manage and update content. We also researched and implemented search engine optimization (SEO) and it’s more than paid off, bringing numerous projects to Yulan Creative.

Our relationship with Yulan Creative is ongoing. In our role as Joanne’s trusted advisors we recently created strategy guidelines and updated the Yulan Creative website. As well as adding a blog section and links to social media, we refreshed each of the existing sections to improve clarity and emphasise Joanne’s experience and creative expertise.

“I’ve worked with Grain on many occasions. They are creative and professional and have a great understanding of quality and beautiful materials. Their results are always of a very high standard and they are a pleasure to work with.” – Joanne Jong, Owner