Moira Wong Orthodontics
Outsourced marketing and social media for a high-end practice
Dr Moira Wong is a consultant-trained orthodontist with an excellent reputation for highly sophisticated work and her warm, welcoming character. Launched in Kensington Church Street in April 2014, her practice appeals to the higher end of the market so it’s important that her brand behaves accordingly. Driven by a desire to build the recently-opened business, Moira approached Grain and asked us to develop a marketing strategy with a particular focus on the digital side of the brand.
We have since become the practice’s outsourced marketing department, offering the kind of expertise and services that smaller businesses can’t provide in-house. Our strategy places more emphasis on social media, and as a result we are creating content for Facebook, Twitter and LinkedIn. We’re also helping the practice with PR support and printed collateral, raising the Moira’s profile across a range of communications. We also refreshed the website, making it easier to update information, improving SEO, and refining navigation to create a more intuitive, user-friendly experience.