Grain Creative

Iconic Brand Creation

The Livingstone Foundation

Identity for a Free School focused on digital innovation

In 2012’s Wired 100 list, Ian Livingstone CBE was ranked the 16th most influential person in the UK’s digital economy. He co-founded Games Workshop, co-authored the first Fighting Fantasy book (a 17-million-selling series published in 30 languages) and designed Eureka, the first computer game published by Domark. As Executive Chairman of Eidos/Square Enix he launched franchises including Lara Croft: Tomb Raider. In his ‘digital ambassador’ role, Ian co-authored the influential Next Gen Review in 2011. Published by NESTA, the review spearheaded a campaign that led to a new computing curriculum in UK schools.

Grain has been working with Ian to develop a name and identity for his latest venture, The Livingstone Foundation Academies Trust, which was established to create an outstanding secondary school with Innovation, Creativity and Enterprise at its heart. Focusing on Science, Technology, Engineering, Art and Mathematics (STEAM), the curriculum supports Ian’s vision, providing young people with knowledge and skills that will influence and benefit our society. This vision is reflected in a simple yet effective identity, its ‘LF’ monogram evoking the three-dimensional depth of a computer-generated world.