Branding a new womenswear brand
We’re very excited to be working with brand new fashion label Kalayci London. We’ve been working behind the scenes with the Kalayci sisters to develop a stylish identity that captures the essence of the brand, and have rolled it out through stationery and hang tag designs.
The elegant balance of black, gold and white with a stylish serif wordmark represents the sophistication of the brand, while the contemporary diamond ‘K’ icon illustrates their creativity and fashion expertise.
To complement the identity we created the K-Lace pattern: a delicate arrangement of the logo motif, repeated to form a fine lace design. Keep your eyes open for more on the Kalayci project coming soon!