Grain Creative

Iconic Brand Creation


A colourful brand full of energy


An international entrepreneur asked us to create the name and identity for his new sports and leisurewear brand. Having provided some key pointers on strategy and positioning, we created a uniquely fun and lively name: JoJoJam.

With the brand aimed at a relatively young audience, there’s plenty of potential to create a mascot – this notion inspired the bouncy, friendly character of ‘JoJo’. The ‘Jam’ element suggests a sense of energy and dynamism, which we further expressed with a rounded lower case logotype, triple-J logo and fiery colour palette.

Jojojam is still in the making – watch this space for further news…