Grain Creative

Iconic Brand Creation

Holland Park

Creating space and light

Redesigning the interior of this private house in Holland Park, west London, posed several challenges. Commissioned to improve and expand the living space, we had to handle planning constraints, tackling underlying problems such as poor spatial planning and a lack of natural light.

Identifying the need to reflect the owner’s personal ‘brand’, we established a close working relationship, exploring various options together before finalising specifications. We began by extending the property in two separate areas, gaining 40 square metres.

Two light wells were created, one by the main entrance capturing light from the south, the other carrying light into the heart of the building through a glass staircase. With meticulous attention to detail and innovative technologies throughout, the house expresses a highly individual aesthetic, combining a modernist palette with warmer, more human qualities.

The finished property featured in Channel 4’s The Home Show, referenced by architect George Clarke as an example of successful design. We also added genuine value to the property: four years after completion the property sold for almost twice its original price.