Grain Creative

Iconic Brand Creation

Collinson Group

A strategy designed to foster growth and synergy

Comprising a unique blend of industry and sector specialists, Collinson Group provides market-leading products and services designed to create engagement, value and loyalty with millions of end consumers around the world.

Collinson Group’s current clients include household names such as Visa, Mastercard, Cathay Pacific, Hilton, Procter & Gamble and Samsung. The group has enjoyed remarkable growth in the last 20 years, expanding both organically and through strategic acquisitions. Having set their sights high for the next five years, the group wanted to fine-tune its brand strategy.

Grain worked closely with the board of directors to define Collinson’s strengths and identify any untapped synergies between its various divisions. Informed by research and interviews with directors, employees, peers and customers, our strategy highlights four key areas of expertise: loyalty, lifestyle benefits, insurance and assistance. Expressed through new and improved messaging, our strategy indicates specialist areas of expertise while exposing existing and prospective clients to a much broader scope of services. This in turn fosters increased synergy and unity across the group, creating the solidarity and momentum required for further growth.