Grain Creative

Iconic Brand Creation

Birgit Israel

A vibrant website for an interior design boutique

An interior designer for high-end clients in the UK and abroad, Birgit Israel also produces bespoke furniture, lighting and accessories. We were asked to create an easily updatable online showcase for the Birgit Israel Home Collection and Birgit Israel Fashion collections. Vibrant and easy-to-use, the website was designed and built by Grain Creative.

Birgit Israel deal in bespoke items, so pieces are added and removed from the online store on a regular basis. We built the site with a user-friendly open source content management system called Drupal, a cost-effective solution that enables the client to update information and images in-house. Key features on the site include enquiry forms, a ‘forward this page’ option, a newsletter subscription form, and press clipping pages.

We supplied copywriting and commissioned a series of sensual watercolours by Swedish illustrator, Stina Persson. Creating a distinctive identity for the website, Persson’s illustrations reflect the sumptuous décor of Birgit Israel’s Fulham Road boutique. Birgit’s business has since evolved and while her website now looks more minimalist, we still love our original, warmer approach.